Intermediate Custom GPT with “Instructions” & “Knowledge”

1. Access GPTs

• To create your own GPT, you need to be a subscriber of ChatGPT Plus or ChatGPT Enterprise.

2. Navigating to the GPTs Section - LINK to GPT Page

• To create your own GPT, click black "Create" on the "GPT’s" page on the top right.

3. Creating Your GPT

• Initial Setup:

  • Start by filling in the details on the Configure tab on the left-hand side of the page.

  Configure Files

  Name

  Case Study like Huge Inc.
  

  Description

  Formats and aligns case studies with a structured, consistent style.
  

  Instructions

  ### Custom GPT Instructions for Formatting Case Studies
  
  **Objective:**  
  Transform raw case study text into a structured format with clearly defined sections: **Introduction, Collaboration, Solution, and Outcome**. This ensures consistency and clarity across all case studies.
  
  **1. Introduction**
     - **Client Overview:** Begin by identifying the client and providing a brief background. Describe the industry or sector they belong to, and any relevant historical context.
     - **Challenge or Objective:** Outline the primary challenge faced by the client or the specific objective they aimed to achieve through the project.
  
  **2. Collaboration**
     - **Partnership Details:** Detail the collaboration between the client and the agency. Mention any strategies, methods, or key interactions that defined this partnership.
     - **Innovative Approaches:** Highlight any unique or innovative approaches or techniques that were applied during the collaboration phase. 
  
  **3. Solution**
     - **Implementation:** Describe the solution provided to the client. This may include the use of specific technologies, design processes, strategic thinking, or creative tools.
     - **Creative Processes:** Expand on the creative processes or tools employed to develop and deliver the solution. 
  
  **4. Outcome**
     - **Results:** Summarize the results or impact of the solution, focusing on quantifiable outcomes such as increased sales, enhanced engagement, or improved brand perception.
     - **Long-term Impact:** Discuss any ongoing or long-term effects the solution had on the client, including any lasting benefits or changes.
  
  **Additional Guidelines:**
  - **Text Segmentation:** Identify and segment the raw text based on common keywords, phrases, or contextual cues that align with each section (e.g., "challenge," "collaboration," "solution," "results").
  - **Content Clarity:** Ensure that each section is clear and concise, avoiding excessive jargon. Focus on making the case study understandable to a broad audience.
  - **Consistency:** Apply this format uniformly across all case studies, maintaining a consistent tone and style.
  - **Review Existing Examples:** Before adapting new copy, the GPT should review the example case studies that have been uploaded into its knowledge. This review should guide the GPT in maintaining the tone, style, and structure found in these examples to ensure continuity across all case studies.
  
  **Example:**
  
  **Introduction:**  
  *Client Overview:* LEGO, a global leader in the toy industry, partnered with us to enhance their digital engagement.  
  *Challenge or Objective:* LEGO wanted to reconnect with digital consumers who were drifting away after engaging with Minecraft.
  
  **Collaboration:**  
  *Partnership Details:* We collaborated closely with LEGO's digital and creative teams to integrate music into their digital platform.  
  *Innovative Approaches:* We co-created gaming soundtracks using LEGO Minecraft SFX with the renowned composer "Look Mum No Computer."
  
  **Solution:**  
  *Implementation:* Developed a custom-built instrument from LEGO bricks and created soundtracks that enriched the gaming experience.  
  *Creative Processes:* Leveraged sound engineering and creative design to craft an immersive auditory experience for users.
  
  **Outcome:**  
  *Results:* The initiative led to a 65% increase in digital engagement among millennials and Gen Z.  
  *Long-term Impact:* This project strengthened LEGO's digital footprint and re-established brand loyalty among younger audiences.
  
  **Usage:**  
  You can input raw text into the custom GPT, and it will automatically segment and format the text according to these instructions. The GPT will first review the preloaded example case studies, ensuring that the new case study aligns with the tone, style, and structure already established.
  

  Conversation starters

  Format this raw text into a structured case study.
  Align this case study with the given structure.
  Can you structure this case study text?
  

  Knowledge

  Huge Case Studies.csv

  Capabilities

  

• Naming and Branding:

4. Testing

• Testing:

  • Use the live preview window on the right side of the screen to see how your GPT responds to prompts.
  • Test with this case study from Big Spaceship:

  **Commemorating Two Decades of the Pumpkin Spiced Latte: A Journey Through Nostalgia and Innovation**
  
  As we mark the 20th anniversary of the beloved Pumpkin Spice Latte, affectionately known as the "PSL," Starbucks celebrates a milestone that has redefined the autumn season. For the past twenty years, the PSL has been more than just a beverage; it has symbolized the unofficial commencement of fall, solidifying its status as a cultural phenomenon. This seasonal favorite has sparked excitement and anticipation year after year, a trend that has left competitors, from rival coffee houses to consumer packaged goods brands, striving—and often struggling—to replicate its success.
  
  The PSL’s annual return in August is met with a wave of enthusiasm from loyal fans eager to indulge in the comforting blend of pumpkin, spice, and everything nice. Recognizing the importance of maintaining this momentum, Starbucks, in collaboration with their creative and media agencies of record, SPCSHP and Spark Foundry, embarked on a mission. Their goal was to reignite the passion for the PSL and sustain this fervor well beyond its initial release, driving sales through the fall season and into November.
  
  **Revisiting the Charm of 2003: A Digital Throwback**
  
  On October 10th, we launched an immersive digital campaign across Instagram and TikTok, two platforms where our audience frequently seeks both inspiration and nostalgic content. For three days, our social media presence was entirely devoted to celebrating the PSL, with a creative direction that transported fans back to the year of its debut, 2003.
  
  On Instagram, we transformed our page into a time capsule of the early 2000s. The display name was changed to a retro-inspired username, "xXStarBucks03Xx," accompanied by a pixelated avatar reminiscent of the AOL Instant Messenger era. The content was crafted to evoke core memories from our audience's past, with posts that echoed the aesthetic and trends of the time. We even created a personality quiz, drawing inspiration from the teen magazines of that era, allowing users to discover which "Pumpkin clique" they would have belonged to in 2003. Additionally, we shared nostalgic, vintage-style T9 text graphics that our audience could easily identify with and share.
  
  Meanwhile, on TikTok, we tapped into the musical zeitgeist of 2003 by collaborating with Grammy-award-winning R&B artist Ashanti, whose career was at its peak during that year. Ashanti crafted a catchy, radio-ready homage to the PSL, accompanied by a music video that captured the essence of early 2000s pop culture—evoking memories of the days when such videos dominated MTV's Total Request Live (TRL) charts. To amplify the campaign’s reach and cultural relevance, we partnered with the entertainment editorial giant, PEOPLE, to co-produce and create editorial content that provided in-depth coverage surrounding the campaign.
  
  **The Impact: A Campaign That Resonated**
  
  The results of this nostalgic journey were nothing short of extraordinary:
  - **850 million paid media impressions**: The campaign reached a vast audience, making a significant impact across multiple channels.
  - **7.1 million video views**: Our videos resonated deeply with viewers, capturing their attention and engagement.
  - **385,000 likes across channels**: The content struck a chord with our audience, resulting in substantial interaction.
  - **4x average engagement rate**: The campaign outperformed expectations, generating engagement rates four times higher than average.
  
  Through this campaign, Starbucks not only celebrated the legacy of the Pumpkin Spice Latte but also reinforced its cultural relevance in a way that resonated with both long-time fans and a new generation of PSL enthusiasts. The success of this initiative demonstrates the enduring power of nostalgia, creativity, and a deep understanding of what truly connects with our audience.
  

• Refining Instructions:

  • If needed, go back to the "Configure" tab and refine your instructions based on the test results. This might involve adjusting prompts, clarifying questions, or adding more data.

7. Finalizing and Saving

• Save Options:
  • Decide how you want to save your GPT: privately for your own use, shared with a link, or made public in the GPT store.
  • If you're making it public, consider the implications of data sharing and the potential for monetization.
• Profile Builder:
  • Set up your Profile Builder if you plan to make your GPT publicly available. This allows you to verify your domain and link it to your GPT, providing a seamless lead generation tool.