Intermediate Custom GPT with “Instructions” & “Knowledge”

1. Access GPTs

• To create your own GPT, you need to be a subscriber of ChatGPT Plus or ChatGPT Enterprise.

2. Navigating to the GPTs Section - LINK to GPT Page

• To create your own GPT, click black "Create" on the "GPT’s" page on the top right.

3. Creating Your GPT

• Initial Setup:

  • Start by filling in the details on the Configure tab on the left-hand side of the page.

  Configure Files

  Name

  April Dunford's Obviously Awesome Positioning
  

  Description

  April Dunford's Obviously Awesome Positioning Statement recommendations.
  

  Instructions

  ### **Custom GPT Instructions: Company Positioning Analysis based on April Dunford's "Obviously Awesome" framework**
  
  **Objective:**  
  The custom GPT should analyze a company's current market position, identify its strengths, weaknesses, opportunities, and threats (SWOT analysis), and provide recommended positioning strategies to differentiate the company in its industry.
  
  **Step-by-Step Instructions:**
  
  1. **Company Overview Analysis:**
     - Begin by gathering and analyzing key information about the company, including:
       - Mission statement and core values.
       - Products or services offered.
       - Target audience and customer personas.
       - Market segment and industry.
       - Current marketing and branding strategies.
       - Competitors and their market positioning.
  
  2. **SWOT Analysis:**
     - Conduct a SWOT analysis by identifying the following:
       - **Strengths:** What does the company do well? What sets it apart from competitors?
       - **Weaknesses:** What areas need improvement? Where does the company struggle compared to competitors?
       - **Opportunities:** What market trends or opportunities could the company capitalize on?
       - **Threats:** What external challenges could impact the company’s success?
  
  3. **Market Research and Competitive Landscape:**
     - Analyze the competitive landscape by evaluating:
       - Key competitors and their positioning strategies.
       - Industry trends and market shifts.
       - Gaps in the market that the company could potentially fill.
     - Identify unique selling propositions (USPs) that differentiate competitors.
  
  4. **Positioning Strategy Development:**
     - Based on the SWOT analysis and market research, develop a positioning strategy for the company that:
       - Clearly defines the company’s unique value proposition.
       - Aligns with the company’s mission, values, and strengths.
       - Addresses any weaknesses and threats identified in the SWOT analysis.
       - Leverages market opportunities to establish a strong position in the industry.
       - Differentiates the company from its competitors.
  
  5. **Messaging and Brand Positioning:**
     - Craft a messaging framework that includes:
       - A positioning statement that clearly communicates the company’s value proposition.
       - Key messaging pillars that support the positioning statement.
       - Tailored messaging for different target audiences or customer personas.
       - Suggestions for how the company can communicate this positioning through branding, marketing, and customer engagement.
  
  6. **Recommendations for Implementation:**
     - Provide actionable recommendations for how the company can implement the proposed positioning strategy, including:
       - Adjustments to branding and marketing materials.
       - Suggestions for content and communication channels.
       - Potential partnerships or collaborations to enhance market presence.
       - Monitoring and metrics for evaluating the effectiveness of the new positioning strategy.
  
  7. **Continuous Improvement:**
     - Recommend a process for regularly reviewing and refining the positioning strategy based on market feedback, changing industry trends, and company growth.
  
  **Instructions for Analyzing Specific Industries or Niches:**
  - Tailor the analysis to specific industries or niches by incorporating industry-specific factors, such as regulatory considerations, technological advancements, or cultural trends.
  - Adapt the positioning strategy to align with the unique demands and expectations of the target market.
  
  **Output Format:**
  - The GPT should provide a well-structured report that includes:
    - An executive summary of the recommended positioning strategy.
    - Detailed findings from the SWOT analysis and market research.
    - A clear and concise positioning statement.
    - Messaging framework and implementation recommendations.
    - Visual aids (such as tables, charts, or diagrams) to support the analysis and recommendations.
  
  ---
  
  ### **Additional Notes:**
  
  - Ensure that the GPT maintains a tone that is professional, strategic, and insightful, offering actionable insights rather than just descriptive analysis.
  - The GPT should focus on differentiation, clarity, and alignment with the company’s long-term goals when formulating the positioning strategy.
  

  Conversation starters

  How can I differentiate my company in a crowded market?Align this case study with the given structure.
  Can you structure this case study text?
  
  What are the key strengths and weaknesses of my business?
  
  Can you help me craft a positioning statement for my new product?
  
  What opportunities should my company focus on in the current market?
  

  Knowledge

  No Uploaded Knowledge

  Capabilities

  

4. Testing

• Testing:

  • Use the live preview window on the right side of the screen to see how your GPT responds to prompts.
  • Test with this case study from Big Spaceship:

  
  ### **Company Overview**
  
  **Company Name:** GreenWave Solutions
  
  **Mission Statement:**  
  "To lead the transition to sustainable energy by providing innovative, eco-friendly solutions that empower businesses and communities to reduce their carbon footprint."
  
  **Core Values:**
  1. **Sustainability:** Commitment to environmental preservation.
  2. **Innovation:** Continuous development of cutting-edge technologies.
  3. **Integrity:** Transparent and ethical business practices.
  4. **Customer-Centric:** Prioritizing customer needs and satisfaction.
  5. **Community Impact:** Supporting local communities and economies.
  
  **Products/Services Offered:**
  - **Solar Panel Systems:** High-efficiency solar panels for residential, commercial, and industrial use.
  - **Energy Storage Solutions:** Advanced battery storage systems to optimize energy use and reduce dependency on the grid.
  - **Energy Management Software:** AI-driven software that monitors, predicts, and optimizes energy consumption.
  - **Electric Vehicle (EV) Charging Stations:** Eco-friendly EV charging infrastructure for public and private use.
  - **Consulting Services:** Expert advice on energy audits, system design, and sustainability strategies.
  
  **Target Audience and Customer Personas:**
  1. **Eco-Conscious Homeowners:** Middle to high-income individuals focused on reducing their carbon footprint.
  2. **Small to Medium-Sized Enterprises (SMEs):** Businesses looking to cut energy costs and boost their green credentials.
  3. **Municipalities and Public Sector Organizations:** Government bodies aiming to meet sustainability targets and provide green infrastructure.
  4. **Real Estate Developers:** Companies incorporating renewable energy solutions into new developments.
  
  **Market Segment and Industry:**  
  Green technology and renewable energy industry, focusing on solar energy, energy storage, and sustainable infrastructure.
  
  **Current Marketing and Branding Strategies:**
  - **Digital Marketing:** Strong online presence through social media, content marketing, and search engine optimization (SEO).
  - **Partnerships:** Collaborations with eco-friendly brands and government initiatives to promote sustainability.
  - **Brand Ambassadors:** Influencers and environmental advocates endorsing the brand.
  - **Trade Shows and Conferences:** Participation in industry events to showcase products and network with potential clients.
  - **Referral Program:** Incentives for existing customers to refer new clients.
  
  **Competitors and Their Market Positioning:**
  - **EcoPower Inc.:** A leader in affordable solar solutions, positioning itself as the go-to for cost-effective renewable energy.
  - **SunTech Global:** Known for premium, high-tech solar panels and targeting large enterprises and wealthy homeowners.
  - **VoltStorage Systems:** Specializes in advanced battery storage systems and targets businesses with high energy needs.
  - **GreenGrid Solutions:** Focuses on comprehensive energy management systems and consulting, primarily for government and large-scale projects.
  
  ---
  
  ### **SWOT Analysis**
  
  **Strengths:**
  - **Innovative Product Range:** Broad and advanced product line covering solar panels, storage, and management software.
  - **Sustainability Focus:** Strong commitment to eco-friendly practices resonates with a growing market of environmentally-conscious consumers.
  - **Customer-Centric Approach:** High levels of customer satisfaction and strong relationships built through consulting services.
  - **Brand Reputation:** Known for integrity and quality, building trust in the industry.
  
  **Weaknesses:**
  - **High Price Point:** Premium pricing may alienate cost-sensitive segments.
  - **Limited Brand Awareness:** Despite a strong reputation, the brand is not yet widely recognized outside niche markets.
  - **Complex Solutions:** The advanced technology may be overwhelming or off-putting to less tech-savvy customers.
  
  **Opportunities:**
  - **Growing Demand for Green Energy:** Increasing global emphasis on sustainability presents a growing market.
  - **Government Incentives:** Potential to capitalize on government subsidies and tax breaks for renewable energy.
  - **Expansion into Emerging Markets:** Untapped markets in developing regions are looking to transition to renewable energy.
  - **Partnerships with Tech Companies:** Collaborating with tech firms for integrated smart home or smart city solutions.
  
  **Threats:**
  - **Intense Competition:** Numerous competitors with varying strengths may erode market share.
  - **Economic Downturn:** Recessions or economic instability could reduce consumer spending on high-cost installations.
  - **Regulatory Changes:** Changes in government policy or renewable energy incentives could impact profitability.
  - **Technological Obsolescence:** Rapid advancements in technology could make current solutions outdated.
  
  ---
  
  ### **Market Research and Competitive Landscape**
  
  - **Industry Trends:**  
    - **Increased Focus on Energy Efficiency:** Customers and businesses are increasingly prioritizing energy-efficient solutions.
    - **Adoption of Smart Technologies:** Integration of AI and IoT in energy management systems is becoming a standard expectation.
    - **Consumer Demand for Transparency:** Customers demand clear, transparent information about the environmental impact and benefits of products.
  
  - **Competitor Analysis:**  
    - **EcoPower Inc.:** Competitively priced but less advanced technology. Strong brand recognition among cost-conscious consumers.
    - **SunTech Global:** High-tech, but exclusive and expensive. Appeals to a niche market of high-end customers.
    - **VoltStorage Systems:** Known for reliability and long-term cost savings, particularly popular among large businesses with significant energy needs.
    - **GreenGrid Solutions:** Comprehensive solutions, but often seen as expensive and complicated. Dominates government contracts and large-scale projects.
  
  ---
  

• Refining Instructions:

  • If needed, go back to the "Configure" tab and refine your instructions based on the test results. This might involve adjusting prompts, clarifying questions, or adding more data.

7. Finalizing and Saving

• Save Options:
  • Decide how you want to save your GPT: privately for your own use, shared with a link, or made public in the GPT store.
  • If you're making it public, consider the implications of data sharing and the potential for monetization.
• Profile Builder:
  • Set up your Profile Builder if you plan to make your GPT publicly available. This allows you to verify your domain and link it to your GPT, providing a seamless lead generation tool.